Farmers Enters The Modern Age With Salesforce Einstein

The insurer moved from a legacy CRM to a Salesforce CRM and is applying Salesforce’s hyped-yet-still-secret artificial intelligence system, Einstein, to information being drawn into the CRM to give its customer service reps and agents a 360-degree view of the customer. Speaking of Einstein, thinking of Watson, better yet, IBM’s Watson. IT provider Majesco recently announced a partnership with IBM to allow insurers to launch predictive analytics driven products and services through Majesco’s core policy system.