Farmers debuts customizable direct-to-consumer policies in North Carolina

Farmers , a property and casualty and life insurance company, has announced the debut of a variety of customizable insurance products in North Carolina. Customers across the state can now use the Farmers Mobile App and to get prices and buy auto, home, condo, and renters insurance in a direct-to-consumer model, with a tailored, digital-first experience.

Farmers is offering residents of North Carolina auto, home, condo, and renters policies that are customizable so individuals can select the insurance they want, including optional endorsements like rideshare coverage. Consumers can get home and auto quotes in less than two minutes, with smooth, easy-to-use online and mobile experiences. Farmers policies have paperless billing, paperless policies, and automatic payment options available, and Farmers superior customer service is available online through chat support and phone, as well as 24/7 self-service through and the Farmers Mobile App.

“With our focus on innovating for our customers and providing a streamlined and outstanding customer experience, we’re proud to deliver our digital-first products to customers in North Carolina through our Farmers Mobile App and Our expansion into North Carolina marks yet another major step in Farmers strategic growth plans and builds upon Farmers commitment to making our competitively priced products available to more people across the United States.” – Keith Daly, president of personal lines for Farmers.

North Carolina marks the thirteenth state where Farmers has expanded access to its branded products since 2011, after Florida, Connecticut, Georgia, Maryland, New Jersey, New York, Pennsylvania, South Carolina, Kentucky, Mississippi, Massachusetts and Louisiana.