fairr by Raisin
The pan-European savings marketplace Raisin is acquiring fairr, Germany’s leading fintech for retirement savings. In addition to fixed-term and overnight accounts, as well as cost-effective ETF portfolios in the German market, Raisin’s nearly 200,000 customers will ultimately have access to specialized pension products. Through this strategic acquisition Raisin will get access to the € 12 trillion European pension and retirement savings market and become the only platform worldwide to offer its customers access to savings, investments and pension products — all on one online marketplace with one simple registration. This is the second takeover for Raisin this year, following the fintech’s addition of its service bank MHB-Bank to its portfolio.
Since its founding, fairr has developed into the leading European start-up for retirement savings. Its founders are alone in taking on the complexity of the heavily-regulated German pension market, successfully offering ‘Riester’ and ‘Rürup’ products as well as company pension schemes. For the state-funded Riester product, fairr ‘hacked’ the government formula to create a unique version: cost-efficient, fully transparent and flexible. In addition to the comprehensive Riester, Rürup, and company pension product solutions, the fintech is the first to offer a “pension cockpit”, enabling customers to have a holistic overview of their retirement savings.
Just as Raisin focuses on providing savings that are more customer-friendly and more transparent than comparable products on the market, fairr has been dedicated to doing the same with its own solutions in retirement savings. fairr’s low-cost, fully digital offer is based on an ETF investment approach. The company has received multiple awards and seen its products recommended by both Germany’s premier financial advice publication and top consumer finance guide. fairr’s range of products will continue to be available at www.fairr.de, while the brand will be incorporated under Raisin’s umbrella as “fairr by raisin”.
fairr’s three founders will take on leading roles in the newly formed investments and pension products division at Raisin, which will include Raisin’s existing investment product line WeltInvest (available in Germany). The entire fairr team will also join them in becoming part of the larger Raisin family. Raisin has acquired 100% of fairr’s share capital in exchange for Raisin shares as well as cash. This way, all participants are invested in the long-term success of the joint enterprise.
“For consumers, retirement savings are still a very opaque, dusty, cost-intensive business. With Raisin’s access to the market we will be able to expand our reach significantly and continue to revamp the retirement savings market. We’re proud of what our team has achieved over the last 6 years and are very excited about our future together with Raisin,” stated fairr co-founder Jens Jennissen on the decision to join Raisin.
“The fairr team has written a remarkable success story, translating and simplifying products like Riester and Rürup for the digital age,” explained Raisin CEO and co-founder Dr. Tamaz Georgadze. “Through the takeover we will be able to expand our product offering specifically around the important aspects of retirement saving. Together we want to grow and bring new momentum to the sector. Next to bank deposits, retirement savings is the most important asset class for individuals, with a volume of 2 trillion Euro in Germany alone.”