Etiqa Innovates

Etiqa Singapore, the life and general insurer owned by Maybank, Malaysia’s largest financial services group, is innovating for the sake of better customer experience. Today, Etiqa Singapore launched ‘Trix’, its first-ever chatbot.

Trix, which is integrated into the company’s website is also available via the Google Assistant, allowing customers to interact by saying “Hey Google, talk to Etiqa Insurance”. The chatbot can handle enquiries relating to different types of insurance products under Travel, HDB Fire, Home and Maid. Customers can also get quotes and purchase selected products through Trix on Etiqa’s website. Currently, Etiqa is running a promotion that offers a free Google Home Mini when purchasing a 5-year Tiq Home Insurance plan.

“Insurance has been perceived as confusing because of complex policy wordings. In our commitment to humanise insurance, customers can have their questions answered in real time from the comfort of their homes by simply using voice commands. By leveraging on AI capabilities, the chatbot is a smart and intuitive way to provide information and solutions to our customers with even greater convenience and speed.” – Head of Business Transformation and Technology at Etiqa Insurance Singapore, Dennis Liu.

Moving on to Etiqa Malaysia – the insurer now offers the option to file claims for cracked windscreens, minor accidents and home damages via e-Cleva, its new video-assisted claims solution powered by California-based SightCall.