Esurance gets creative with video

Earlier this month, Allstate’s digital brand launched a DIY Home Inspection app that allows customers to self-inspect their homes and receive a policy discount*. Before: customers would need to schedule a visit with a certified home inspector to receive an inspection report. After: customers can use the app to video areas inside and outside their home to later send the video to Esurance, which in turn, will assess and underwrite their homeowners insurance policy. *Tiny Print: First-term discount of $50 is available in selected states.