Esurance cares about your music preference

Esurance is using Spotify’s music data to segment, target and promote its brand via audio and display ads on Spotify, because if you’re listening to Fast Car, you may be able to get somewhere… with Geico. Off On a Tangent: Hiscox’s Spotify campaign is controversial. Look here.

Business

Esurance plans to stop writing new business

By Avi Ben-Hutta ·

In 2019, Allstate announced that it will phase out the Esurance brand.

Marketing

Esurance celebrates 20 years of painless insurance

By Shefi Ben-Hutta ·

Since its inception 20 years ago, , the direct-to-consumer auto and homeowners insurance provider and one of the first online...

Marketing

Esurance survey reveals home safety tech isn’t utilized

By Shefi Ben-Hutta ·

New Esurance survey finds that regardless of the increase in frequency of natural disasters, Americans are not investing in weather...

Investments

Hippo Raises $70M

By Avi Ben-Hutta ·

Mountain View, CA-based Hippo, has raised $70m in a Series C round co-led by Felicis Ventures and Lennar Corporation, with...

Esurance cares about your music preference

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Esurance plans to stop writing new business

Esurance celebrates 20 years of painless insurance

Esurance survey reveals home safety tech isn’t utilized

Hippo Raises $70M