Emma raises $4.7 million

Canadian life insurance startup Emma Labs has closed a ~$4.7 million ($6 million CAD) Series A round. Investors participating in the round include Luge Capital, Investissement Québec, and Tactico.

Founded in 2017, Emma sells a mix of its own insurance products in partnership with Humania Assurances (which is also an investor), as well as some offerings from other providers through its website and app.

“It’s no secret that the demand for truly modern life insurance products has skyrocketed in the past years. With seasoned investors, strong partners, and a talented team, we now have the means to fulfill our ambitions and become families’ most loved insurance solution.” – Felix Deschatelets, Emma’s CEO and co-founder.

“We are proud to have supported this insurtech, which offers peace of mind to thousands of young Canadian families. It is with innovative partnerships like this one that the insurance industry can evolve.” – Nicolas Moskiou, Humania’s EVP.

“Investissement Québec is proud to support Emma in this round of financing, which will allow the company to pursue its growth. This investment reflects our commitment to contribute to the development of promising young Québec companies in all regions by facilitating their access to capital and providing them with the assistance they need to achieve their objectives.” – Guy LeBlanc, president and CEO of Investissement Québec.