Emma raises $2.5 million

Emma , the UK-based startup offering a money management app, has raised $2.5 million in funding led by Connect Ventures, with participation from Ithaca Investments, Tiny.vc and existing investor, Aglaé Ventures. The fintech previously raised $700,000 in angel funding in June 2018.

Founded in 2017, the 9-person team was able to attract over 200,000 users across the UK, US and Canada. The app allows users to connect and view all their bank accounts in one place, track expenses, manage subscriptions, save money and avoid overdrafts. The app is free to use but users can choose a paid version – Emma Pro – which allows them to create custom categories and add emojis to those custom categories, export transaction data between time rages, rename transactions, and create manual accounts in any currency, among other things.

Bottom Line: ~22k users per employee.