Eir raises €20 million

Eir Insurance, a digital Swedish insurance company specializing in embedded non-life insurance, announced the successful completion of a €20 million growth funding round led by Endeit Capital, with participation from family offices and existing shareholders. The investment will support the company’s partner-driven expansion across Europe.

Founded in 2019, Eir operates in Sweden, Denmark, Norway, Finland, Germany, Greece, France, Italy, Spain, and the Netherlands, and licensed for cross-border operations in Cyprus, Czech Republic, Austria, Ireland, Belgium and Portugal. The company has a network of ~60 partners including digital distribution platforms, affinity groups, brokers, and tech-enabled service providers. Eir offers a variety of coverages such as motor, property, small business and specialty lines.

“This investment is a testament to the value of our digital-first strategy and partnership model. Our mission is to make insurance simpler, more transparent, and more accessible across Europe—empowering our partners and customers with best-in-class technology and flexible solutions. With our strong capital base and committed team, we look forward to deepening collaborations across our growing partner and reinsurance ecosystem.” – Torgrim Lien, Founder & CEO of Eir.

“Eir stands out in the European embedded insurtech space for its fully digital technology, agile product development, and its rapidly expanding partner network. We believe Eir is uniquely positioned to redefine how insurance is delivered and managed for both partners and customers. We are proud to support Eir on this next phase of Pan-European growth and look forward to our journey together.” – Jonne de Leeuw, Partner at Endeit Capital.