Doubtless officially launches as JAB’s global pet care brand

Doubtless , the new global pet care company created by combining Independence Pet Holdings and Pinnacle Pet Group, officially launched today with a mission to improve access to pet care and help pets live healthier, happier lives. The company says it now protects more than 6 million pets across 10 markets in North America, Europe, and the UK and employs more than 4,000 people.

The launch follows JAB Pet Holdings’ trademark filing for the name, which Coverager first reported in May.

Doubtless brings together a portfolio of pet insurance brands and complementary services, including wellness plans, microchip registration, adoption platforms, shelter software, and AI- and data-driven health tools designed to support pet parents throughout a pet’s life.

According to the company, the launch marks the next phase of building a more connected global pet care business by aligning operations, integrating capabilities, and expanding its offerings beyond insurance.

“Uncertainty about the financial commitments associated with having a pet should never keep families from experiencing the joy of a life with pets. By harnessing the power of our international footprint, we are building on our leadership in pet insurance to create a global suite of solutions for pet parents, veterinarians and industry partners that makes pet care easier to access, navigate and manage.” – CEO Dirk Beeckman.

Bottom Line: The Tesla of Pet Insurance is timely.