Direct Line Group signs up to the Race for Zero Campaign

Direct Line Group announced that they have committed themselves to the Race for Zero Campaign pledging to reduce its carbon emissions to contribute to the fight against global warming. A partner of the United Nations-backed campaign ‘Race to Zero’, the Business Ambition for 1.5°C is a global call to action for companies and industry leaders to align themselves to taking the steps necessary to limit global warming to no more than 1.5°C above pre-industrial levels.

Last year, Direct Line Group pledged to become a carbon-neutral company, using a three-step strategy to reduce its emissions beginning with becoming carbon neutral in 2020 by offsetting via high impact social projects. The company pledged to sign up to science-based targets by 2022.

“I’m proud to have signed the Business Ambition for 1.5°C on behalf of Direct Line Group, demonstrating our commitment to reducing our carbon footprint as part of our transformation programme to build an insurance company of the future. Our sustainability strategy is now embedded across the business with colleagues from every part of the group addressing what they can do to make a tangible difference. Rather than viewing this as a race to net-zero DLG is approaching it as a race to the top because there are huge environmental, operational and consumer benefits in reach.” – Penny James, Chief Executive Officer at Direct Line Group.