CUNA Mutual Group becomes TruStage

CUNA Mutual announced it has unified its enterprise, business-to-business, and consumer brands under the single brand of TruStage .

“TruStage was born out of the credit union movement 88 years ago and built on the belief that a brighter financial future should be accessible to everyone. Today, this purpose remains the same, and through a single brand, our ability to deliver on that purpose is stronger than ever. We are excited to launch as TruStage to maximize the value we provide to our business partners, their customers, members and clients and to help more people confidently make financial decisions at every stage of their life.” – Robert N. Trunzo, chief executive officer at TruStage.

TruStage offers a range of insurance, investment and technology solutions. During the past year, the organization conducted a ‘thoughtful process’ to begin developing one ‘seamless end-to-end, easy-to-use user experience’. The goal is to provide customers and partners with a fast and effective way to access TruStage’s wide range of financial solutions, whether they want to protect and grow their assets or identify the commercial or personal insurance protection that fits their unique needs. The website, digital marketing materials and collateral have been refreshed to the new brand, and over time, all enterprises, business-to-business and consumer brands will unify under TruStage.