TruStage offloads Digital Storefront to Demopolis

Demopolis Equity Partners has acquired TruStage’s Digital Storefront, a marketing technology platform used by credit unions and community banks. The deal establishes Digital Storefront as an independent company, with Demopolis planning to invest in product innovation, integrations, and service delivery.

Now led by CEO Brian Bodell, Digital Storefront helps financial institutions deliver personalized, data-driven offers across lending, deposits, insurance, and financial services.

TruStage will remain a partner, continuing to distribute its insurance and payment protection products through the platform.

Founded in 2022, Demopolis focuses on B2B software investments. The acquisition reflects growing private equity interest in marketing and engagement solutions that help financial institutions strengthen member relationships and differentiate in a competitive market.

“With the addition of Brian Bodell and team, and a commitment to continued investment, we believe Demopolis is well positioned to grow Digital Storefront in the credit union space. Their efforts together with our continued investments in technology, fintech solutions and strategic partnerships that enable credit unions to serve middle-market consumers, we’re on our way to making brighter financial futures accessible to everyone.” – TruStage CIO, Pat Lawicki.