CSAA launches new advertising campaign
CSAA Insurance Group has launched a new advertising campaign, featuring a new boy band that goes by “Boys No More.”
Members of the band include Joey Fatone from NSYNC, Nick Lachey from 98 Degrees, Joey McIntyre of New Kids On The Block, and Wanya Morris of Boyz II Men. The band recorded a music video in partnership with CSAA.
As part of the campaign, Boys No More is launching on TikTok and Instagram with a dance and karaoke challenge. In addition, fans will be able to spot the Boys No More tour bus rolling this June into Baltimore, Philadelphia, Roanoke (Virginia) and Washington DC. Mobile billboards and stadium advertising will be live in Baltimore, Cincinnati, Hartford, Indianapolis, Oklahoma City, Philadelphia, Tulsa and Washington DC.
“Boys No More is the perfect complement to last year’s successful Rick Roll campaign with Rick Astley. We share our customers’ love of nostalgia, and this is a fantastic opportunity to surprise and delight them with an original hit song while reminding them AAA Insurance will always be there during their time of need.” – Linda Goldstein, chief customer experience and marketing officer at CSAA Insurance Group.