COUNTRY Financial® Becomes Newest Member of Roost®’s Home Telematics Program


Roost, a leader in Home Telematics for property insurance carriers, today announced that COUNTRY Financial® has joined Roost’s Home Telematics Program (HTP). Working with Willis Towers Watson, and other insurance industry leaders, the HTP is applying advanced analytics to gain impactful insights into the effect of home installation of Roost smart sensors on fire and water loss mitigation as well as customer engagement.


“It is exciting to have COUNTRY Financial, with policyholders across the U.S., join the HTP and enjoy the shared benefits of this unique home telematics industry group,” said Roel Peeters, Roost CEO. “By sharing insights and data, the HTP will develop best practices for the deployment of smart sensors in the home, enable deeper engagement with policyholders and deliver valuable insights into the bottom line cost savings impact on claims.”


As a member of the HTP, COUNTRY Financial will deploy to some of their policyholders various kits of Roost Smart Sensors, including the Roost Smart 9V Battery (for smoke alarms) and the Roost Smart Water Leak and Freeze Detector. These innovative devices deliver notifications to customers’ smartphones when a suspected water leak or fire event occurs.


“Smart devices are appearing in every room of the home, and we are embracing the opportunity to work with Roost and the HTP to deploy smart sensors that will have a direct and immediate positive impact on our customers,” said Jeremy Brewer, national home product manager at COUNTRY Financial. “Just as important, the HTP will help us tap into critical and objective intelligence that will guide us in intelligently engaging with our customers. Every day we look for new ways to bring meaningful value to them, and Roost’s innovative technologies are a terrific addition to our efforts.”


The award-winning Roost Smart 9V Battery is a simple retrofit solution that transforms existing smoke alarms into smart alarms. If the alarm sounds and no one is home, a smartphone notification is delivered. The Roost Smart Water Leak and Freeze Detector is designed to sense water leaks as well as humidity and freezing temperature situations. Each detector can be easily located in places around the home most prone to water leaks such as sinks, hot water heaters, toilets and various appliances. It then delivers smartphone alerts via the Roost app to help minimize water damage and loss. These Wi-Fi enabled smart sensors don’t require a hub and set up in less than five minutes.


Roost’s Home Telematics solutions are changing the way insurers engage with their policyholders, mitigate fire & water claims and drive new business growth.


About Roost

Roost is a technology company headquartered in Sunnyvale, CA. As creators of the Roost Smart Battery and the Roost Smart Water Leak and Freeze Detector, Roost has developed a unique, patented, connected platform of data sensors that deliver the ultimate in installation simplicity and the most affordable way for insurers to provide Home Telematics solutions. Roost’s primary go-to-market approach is through insurance companies deploying directly to their policyholders. The effect is a reduction in claim cost expenses (fire and water perils costing $20B per year in the U.S.), as well as driving policyholder engagement through a content-rich, digital mobile app experience, impacting retention and customer acquisition. For more information, please visit


About COUNTRY Financial®

COUNTRY Financial is a marketing name for COUNTRY Life Insurance Company®, COUNTRY Mutual Insurance Company® and their respective subsidiaries, located in Bloomington, Ill. COUNTRY Financial serves about one million households and businesses throughout the United States and offers a wide range of insurance and financial products and services. For more information, visit


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