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Credit Union National Association (CUNA) has launched YourMoneyFurther.com, a new consumer-facing website that allows Americans to learn more about credit unions and identify prospects for credit union membership.

YourMoneyFurther.com is the focal point for the “groundbreaking, research-based effort” being led by CUNA to grow consumer awareness of credit unions as the best financial partner for American consumers. Landing pages within the site provide specific information on the eligibility, fee-free ATMS, rate offerings, financial planning and mobile banking access availability at credit unions nationwide.

“We created YourMoneyFurther with a fresh, modern look and feel but there is so much more to the online experience than just aesthetics. Visitors to the site will be able to see firsthand the practical ways that they are eligible to join a credit union. Credit unions provided billions of dollars in financial benefits to their members last year and when you become a member of a credit union, you become a shareholder who’s invested in your future – with profits that come back to you in the form of better rates and better service.” – President and CEO of CUNA, Jim Nussle.

Bottom Line: The average age of a credit union member is 47.