Cognism adds 20M direct dials

London-based B2B sales and marketing platform Cognism has announced the addition of 20 million direct dials to its business dataset in Europe and North America, broadening the geographical scope of Cognism’s B2B direct dial data coverage, which was previously focused on the United States of America.

Established in 2015, the company’s data asset is now one of the broadest in the world and secures the company’s position as a leading provider of B2B people, company and event data. “Cognism’s customers across Europe and North America will find that the addition of direct dials will speed up the prospecting process, as they enable outreach to verified cellphone numbers and desk extensions. This means that a caller will be able to contact a lead directly, instead of going through switchboards and gatekeepers. Furthermore, Cognism supports the uploading and syncing of direct dials to all leading CRMs.”

“Our high-quality contact data will deliver real results for our clients, helping them to accelerate their sales cycles and find new buyers, faster than the competition. We have been rigorously testing our direct dial data and I’m pleased to state that our connect rate in Europe is 80%. Our proprietary AI-powered technology is working behind the scenes to make sure our direct dials are the freshest in the B2B data market. I am delighted that Cognism is now able to add 20 million direct dials for Europe and North America to our platform.” –  Cognism CEO, James Isilay.

Bottom Line: The company has raised approximately $17 million since its inception from several investors including Oliver Wyman .