CNP Assurances launches fictional video series to explain insurance

CNP Assurances  launched “C’est clair,” a mini-series blending fiction and education to make insurance more approachable, produced with The Good Company and URBANIA.

The series follows Lola, 28, as she navigates adult milestones like buying a home and choosing term creditor insurance. Season one runs four episodes of two to three minutes each, airing 15 June, 6 July, 27 August and 7 September 2026 on URBANIA’s platforms and across CNP’s networks.

The format replaces the company’s “En gros” series, which ran four years on Konbini. URBANIA was chosen for its reach among 18-44 year olds.

Agathe Sanson, Director of Stakeholder Dialogue, Communication and Sponsorship, said the goal is to make insurance accessible through a format that’s both humorous and educational.

“With the new ‘C’est Clair’ series on URBANIA, CNP Assurances immerses itself in the daily life of Lola to explain term creditor insurance. Our ambition is to make insurance accessible, closer to people, and to help them truly understand its usefulness simply, in an original format that is both humorous and educational.” – Sanson.