CHERRISK fades as UNIQA consolidates

Judging by its website, UNIQA Group is phasing out CHERRISK , its once-ambitious direct and digital brand. New policies are now issued through UNIQA’s main platform, while claims can still be filed on the CHERRISK website.

CHERRISK was launched on September 17, 2018, by UNIQA’s Hungarian branch after four years of planning and a €4 million investment in CherryHub Kft. It was part of a broader trend at the time, when incumbents experimented with consumer-friendly, digital-first spin-offs. CHERRISK offered car, home, accident, and travel insurance through a device-agnostic interface, supported by a chatbot named Emma and gamified features like “cherries” – virtual tokens earned by engaging in risk-reduction activities, redeemable for premium discounts or charitable donations.

The brand expanded to Germany but began retreating in 2021 when coverage was no longer available there.

According to LinkedIn, Cherrisk is now a team of 41—roughly half the size it was two years ago.