Certainly: simpler, better insurance starting at $5 a month
Meet Certainly :
The Liberty Mutual-backed brand appears to be a reincarnation of Lulo offering renters insurance in Illinois and Massachusetts with the promise to expand to more states and more products.
This is the second direct-to-consumer brand launched by Liberty Mutual in the last three years that targets renters. Back in 2017 it established Lulo, which operated in Ohio for a short duration – and by ‘short’ think several months.
Get a feel for the flow below: