Care by Volvo, Coverage by Liberty
Care by Volvo is a subscription-based, flat-fee VIP service that the automaker believes could become a “revolution” for the company. It’s an all-inclusive way to have a new Volvo without any of the hassles of ownership. There’s no negotiation, long-term commitment or compromise. And, drivers can upgrade to a new Volvo in as little as a year. Set to launch in December. Bottom Line: not the first Volvo – Liberty collaboration.
PS. A similar subscription service – Book by Cadillac – offers ‘vehicle use’, insurance, and ‘reasonable maintenance’ for $1,800 a month. Insurance is managed by ESIS, a Chubb company. Download Book-by-Cadillac-member-agreement.
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