Canadian Premier rebrands to Securian Canada

Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company have rebranded to Securian Canada following its completed acquisition of Sun Life’s Sponsored Markets business. After more than doubling its position in the Canadian market, Canadian Premier, along with Valeyo, Inc. (a sister company to Canadian Premier, and provider of technology and services for financial institutions), will now collectively do business as Securian Canada .

“The successful acquisition of Sun Life’s Sponsored Markets business provides scale to our services and is a catalyst to optimize all Securian Canada assets under one umbrella. We have strengthened our position, and through our combined offering, will now bring one voice and one brand to market. With an enhanced presence in the Canadian insurance industry, Securian Canada emerges as a leading insurance provider and progressive employer of choice in the Canadian Financial Institution (Creditor) and Association & Affinity markets.” – Nigel Branker, Chief Executive Officer, Securian Canada.

With offices in Toronto, Montreal, Burnaby, Waterloo and Winnipeg, Securian Canada brings together strong local roots and expertise, a North American footprint through its Fortune 500 parent, Securian Financial, and a global perspective. Securian Canada’s unique focus on innovation, digital technology, and diversity, equity and inclusion enables the organization to offer its partners, clients, and more broadly, Canadians and their families, insurance solutions that fit.