Brightpeak is Helping Couples Navigate Love + Money
Brightpeak Financial recently launched its beta version of Together™, a free digital coach designed to help couples navigate love and money. “Financial health and relationship health are closely linked. We partnered with leading behavioral scientists and relationship experts to build Together based on the scientific principles that contribute to relationship happiness AND financial wellness” – brightpeak CMO Eric Hughes.
To help couples get started, brightpeak worked with behavioral scientist Dr. Galen Buckwalter – one of the brains behind eHarmony® compatibility assessments. Together, they developed a simple tool couples can use to assess and better understand the health of their relationship across seven common factors.
“Feedback from the assessment is highly personalized, based on performance across multiple validated dimensions. I think that’s particularly important in the financial domain. The goal is to reduce the potential for conflict, and for misinterpretations that arise from simple differences. Together then offers each couple customized suggestions for structured financial and relational experiences to begin moving toward their goals. Couples can pinpoint opportunities for improvement, discuss concerns, and take immediate action to build alignment” – Dr. Buckwalter.
Moving from conflict to alignment can make all the difference, as financial disagreements are stronger predictors of divorce relative to other common marital disagreements. Kansas State University researcher Dr. Sonya Britt-Lutter, a leader in the field of Financial Therapy, recently conducted a study to see how couples were impacted by working together through brightpeak’s unique, multi-faceted love and money approach. Participating couples reported higher levels of happiness in regard to finances, communication and household responsibilities after the program. Awareness and consideration of their partners’ values when making financial decisions also statistically improved from pre to post. Financial and relationship stress had both decreased at the conclusion of the program, and the stress reduction still was significant in a check-in three months later.
Couples can take the free Love & Money Relationship Assessment here and join Together here. Bottom Line: Transamerica comes to mind.
