Blend rebrands and expands to consumer banking

Digital lending technology provider Blend has announced its expansion to consumer banking with plans to support all major retail banking products on a single intelligent platform, enabling consistent experiences across products and channels. Currently, the platform supports home equity and deposit accounts.

The San Francisco-based company was established in 2012 to ease the process of applying for mortgage loans. “We started with the most challenging, stressful touchpoint: mortgage. We’ve since partnered with 170 lenders to make the mortgage process faster, easier, and more secure. As we’ve helped these partners achieve their goals, it’s only motivated us to push ourselves to keep improving the Blend experience within mortgage and to expand to new touchpoints.”

The company also has a new look.

Before:

 

After:

Finally, Blend offers home insurance via Blend Insurance Agency in partnership with several insurers.

P.S. Wondering what happened to MetLife?