The Bizarre Behavior of Lulo

Recently Liberty Mutual introduced a new brand for renters insurance called Lulo with the promise of obtaining a quote in just 3 questions for the starting price of $5/month.

That was then.

This is now.

Hint: Lulo’s landing page is missing its call to action button “Get My Price” . Also, it looks like the company has closed its Facebook page.

Perhaps Liberty Mutual isn’t taking this project too seriously. Perhaps.