Bharti AXA Life COO Shares Her Multi-Pronged Digital Strategy

Latha Ayyar, COO with Bharti AXA Life breaks down the company’s digital strategy. On ‘what’s the problem’: distribution and customer engagement, aka agency model is here to stay but could use some sharpening and ‘customer engagement’, well there isn’t any. On ‘digital’: customers can use the insurer’s portal to quote and buy insurance online. On ‘agents’: the insurer is busy delivering tools to make sure agents can have meaningful conversations with customers. One such tool is Vymo, which can allocate leads to agents based on their location. On analytics: “digital without data is like a half-built bridge . It doesn’t get you anywhere”. Bottom Line: digitization starts at the core.