Banner Life to rebrand following acquisition by new owner

Banner Life has filed an informational update in Tennessee to notify regulators of its upcoming logo and website change. The company plans to implement the new branding—featuring the domain www.bannerlife.com instead of **www.lgamerica.com**—across all forms starting in Q4 2025.

The update affects both Life and Health business lines and applies only to forms that previously included the logo or web address.

The update follows Legal & General’s sale of its U.S. insurance entity, Legal & General America, to Japanese life insurer Meiji Yasuda for an equity value of $2.3 billion in cash.

Separately, Gerber Life is also changing its logo.