Banner Life files four new trademarks

Banner Life has filed trademark applications for CelebrateLife, SteadyLife, GoldenLife, and HonorLife, signaling potential new branding for its life insurance business.

All four applications were submitted October 9 and cover life insurance underwriting, issuance, and administration, alongside insurance advertising and marketing services directed at brokers, agents, and consumers.

The filings seek protection for the names without specifying logos or designs. They do not identify particular products or indicate whether the names are intended for product lines, marketing campaigns, or a broader brand change.