AXA-backed Qloo raises $20 million

Qloo announced a $20 million investment from Bluestone Equity Partners, bringing its total funding to $77 million.

Founded over a decade ago, Qloo’s investors include AI Ventures and AXA Venture Partners. Qloo uses a database of more than 575 million touch points, plus a second database of 10 trillion consumer signals, to predict consumer sentiment and taste.

This partnership will accelerate the rollout of Qloo’s first self-service insights platform and support their expansion into key verticals, including sports, entertainment, and live events, according to the company, which has a team of around 40 people.

Bluestone Equity Partners was founded in 2023 by Bobby Sharma, a sports executive who is a former VP and general counsel for the NBA Development League, now the G League. He is also the ex-SVP, global head of basketball and strategic initiatives at IMG, the sports, fashion, and media company owned by Endeavor.