Qloo secures $25 million, hopes to expand to insurance

Qloo , a cultural AI company founded 12 years ago, raised $25 million in Series C funding to enhance its AI insights engine that analyzes global consumer behavior without using personal data.

This engine helps brands like Netflix and Samsung understand customer preferences. The funding, led by AI Ventures with participation from AXA Venture Partners , Eldridge, and Moderne Ventures, will help Qloo expand AI access, offering a new self-service platform for businesses and individuals to analyze consumer tastes.

“Qloo has always been at the forefront of merging cultural knowledge with advanced AI to create a reliable source of truth for insights into consumer tastes and our world. For over a decade, we have been committed to refining our cultural data science, and we are now entering an exhilarating phase of expansion, fueled by the growing importance of privacy and the democratization of AI technology.” – Alex Elias, Founder and CEO of Qloo.

“Qloo has been a pioneer in harnessing the power of AI to help companies and brands understand and predict consumer tastes. We’re enthusiastic about supporting their expansion into our industries, including real estate, finance, insurance and more. It’s an exciting phase of growth, and we’re proud to be part of Qloo’s journey.” – Liza Benson, Partner at Moderne Ventures .