Geico is targeting the high-end class via ads on Architectural Digest. Bottom Line: the “multifaceted” approach to marketing or what someone without a business degree would call ‘trial and error’. Speaking of Geico, the...

Facts: Joseph M. Zubretsky. 59 years old. 35 years of experience. Ex-Aetna guy. Feelings: too cool for LinkedIn.

Meet California-based ConsejoSano; a telehealth program and insurance benefit that allows health plans, self-insured employers and others to offer members access to around-the-clock healthcare advice from Spanish-speaking physicians, nutritionists and mental...

NY-based Sure has launched an on-demand insurance platform powered by artificial intelligence that can offer consumers customized coverage based on location, context and behavior; all via a mobile chat interaction in the Sure app and other chat...

“The fact we got anyone to follow us was a big step” – Alka marketing consultant Thomas Flygare is pleasantly surprised with the results of his company’s Snapchat campaign. The Danish insurer wrapped...

Domotz, the leading provider of home intelligence and remote tech support systems for professionals and enterprises today announced it has acquired Fing, the world’s #1 network scanning app. Since launching in...

AmFam is pushing out content designed to help business owners live the dream via its AmFam Business Accelerator channel. Videos and gift cards included, on occasion. Similarly, Hartford’s SmallBiz Ahead is another example of how an insurer can use content marketing to drive rank...

(1) The company has cut the ranks of its top management by more than 20%, (2) announced its intention to sell its broker-dealer AIG Advisor Group, and (3) made an initial public...

Esurance is using Spotify’s music data to segment, target and promote its brand via audio and display ads on Spotify, because if you’re listening to Fast Car, you may be able to...

San Fran-based Amino, which looks to help people figure out if a doctor is experienced enough to treat them by analyzing health insurance claims of 188 million Americans, announced today that it now has access...

The Swiss ‘mobile-first’ digital insurance broker introduced three new features to its app. Consumers can upload existing policies via images, chat with experts and report claims, also via images. Bottom Line:...

Faraday Future is “growing fast” and “building rapidly”. They are now FF.com. Not everyone is convinced.  I find FF to be secretly confusing. I also find Blockchain to be openly confusing. That being...

Toronto-based lifestyle insurer Manulife is changing how it underwrites term life insurance policies of up to $1,000,000 purchased by new customers in the 18-40 age group. Think: the company is doing away with...

Not long ago, bicycle insurance wasn’t a lucrative business due to its high fraud exposure. That was then. Bike-ID is now. In partnership with If Insurance, the Berlin-based startup is changing...