Aureus Analytics partners with HawkSoft

Aureus Analytics, an artificial intelligence technology company, has partnered with HawkSoft to aide independent insurance agents in better understanding how well their agency is serving insureds. Aureus Analytics’ DONNA platform is developed with leading insurance industry experts and designed specifically to help agencies and brokers improve the customer experience of their policyholders.

DONNA is now available on the HawkSoft Marketplace. Mutual customers of HawkSoft’s agency management system and DONNA can integrate the platforms today. Integration allows agencies to seamlessly sync their HawkSoft database with DONNA’s powerful suite of tools that focus on improving customer experience, customer loyalty, and have shown 1% to 3% increases in customer retention.

“We developed DONNA based on feedback from agencies and brokers we have met with over the past year. It is designed with a sole objective to help agencies deliver better customer experience, thereby building a loyal customer base and developing a high-quality book of business,” said Anurag Shah, Chief Executive Officer and Co-Founder of Aureus Analytics.

“Leveraging the power of AI can be a game-changer for agency owners who want to meaningfully understand the true quality of their book of business,” says Rushang Shah, VP of Marketing for HawkSoft, Inc. “Two similar-sized books can vary dramatically when you look deeper at things like client sentiment and happiness. DONNA offers a way to analyze this.”

DONNA is an example of how sophisticated and often expensive artificial intelligence technology, previously only accessible to large players in the insurance industry, is now available to agencies of all sizes.