Assurity launches criticalillness.com

Assurity has launched criticalillness.com, “a complete self-service platform” for buying critical illness insurance. The website simplifies the process of getting coverage for serious diseases by offering a streamlined product with a short application.

Criticalillness.com is Assurity’s first direct-to-consumer offering and it focuses on coverage for four of the most common serious diseases: Heart attack, stroke, cancer and advanced Alzheimer’s Disease. Most coverage decisions are made after an application of five health questions. The insurance policy pays a cash benefit for the diagnosis of covered diseases and conditions that customers can use for whatever they want.

“It’s a massive leap forward for insurance buying, and one of the only platforms of its kind in the market right now. By making our coverage easier to buy and understand, we’re bringing vital critical illness protection to a far larger market.” – Scott Zagurski, VP of marketing and digital experience at Assurity.

Criticalillness.com currently offers coverage in eight states: Nebraska, Iowa, Louisiana, Kentucky, Oregon, Maryland, South Carolina and New Jersey. It will launch in more states throughout 2022.