Branch adds term life insurance

Auto and home insurance startup Branch is getting into the life insurance space with the introduction of a term life insurance product underwritten by Assurity.

The product isn’t currently featured on Branch’s site, but there is a link – – which redirects you to

“Branch allows our members to manage more of their insurance plans in a single place to receive the benefit of a bundle. As a result of our members asking for a way to purchase Life Insurance along with our home and auto products, we worked with Assurity to give them a way to add Life, making it easier for them to get more great coverage.” – Brian Brizard, Chief Business Officer at Branch.

“Like Assurity, Branch’s goal is to provide frictionless insurance to enable greater adoption and increase coverage for more people. We are excited to help Branch provide Term Life Insurance to current customers who are bundling their home and auto insurance, while continuing to remove the hassle that is commonplace across traditional insurance companies.” – Zachary Kane, Head of Assurity Ventures, Inc at Assurity Life Insurance.

Bottom Line: See Bubble Insurance and its list of partners.