P&C insurance provider Aspen launched a new global brand identity, emphasizing its mission to bring ‘Clarity from Complexity.’
Aspen’s new visual identity focuses on its newly articulated vision of ‘a world where risks are seen as opportunities, not fears’; its mission to create ‘clarity from complexity,’ and its promise to ‘provide the perspective, approach and structure required to transform risk.’
The company is also emphasizing its continued commitment to attracting and retaining exceptional talent and building an organizational culture that underpins its global brand, with an emphasis on leadership, collaboration and strength through diversity for their employees and for the markets and communities in which they operate.
“We are delighted to unveil our new brand alongside a clear, forward-looking vision for Aspen. In updating our visual identity, we wanted to represent what we do and who we are today – approachable, insightful and passionate about delivering great service. At its heart, Aspen is a collaborative business built around delivering innovative solutions by bringing together our underwriting teams and technical expertise to solve our clients’ complex challenges. We want this mindset to be embedded in everything we do, differentiating Aspen in the market and reflecting the promise of transforming risk into opportunity for our clients. Aspen’s new brand identity adds further momentum to the transformation of our business. We are energized and excited to share our new brand and vision with our valued partners and friends in the market and thank them for their continued support.” – Mark Cloutier, Executive Chairman and Group CEO.
*Here’s a look at the old Aspen: