Arity partners with SFBCIC

Arity and Southern Farm Bureau Casualty Insurance Company (SFBCIC) partnered to reduce distracted driving and encourage safer driving for SFBCIC’s customers through Arity’s new deductible rewards telematics solution, DriveDown.

Users can enroll in DriveDown via SFBCIC’s MobileAgent app. Here’s how it works: Users drive as they normally would, as the app automatically tracks and displays their driving behaviors: speed, braking, distracted driving, time of day. After taking their first trip, users automatically receive a 5% discount off their deductible. Each month, customers can bank additional deductible discounts for safe driving, up to 100% off their deductible.

“Thanks to our collaboration with Arity, we quickly implemented a solution that worked well with our existing technology, enabling our customers to begin realizing the benefits of our DriveDown program. I’m not sure other companies would have been able to help us navigate this so well.” – Ben Kimmons, Vice President, Actuary and R&D Southern Farm Bureau Casualty Insurance Company.

“At every step in the journey, from program design to program launch to ensuring our program meets our internal goals, Arity was there to provide support. They helped us design our agent online training, provided input on marketing materials to ensure a successful launch, and shared best practices to help us achieve our program adoption goals.” – Missy Morgan, Underwriting Product Development Manager Southern Farm Bureau Casualty Insurance Company.

SFBCIC launched DriveDown in Arkansas, Mississippi, Louisiana, Sand South Carolina and plan to launch in Florida in 2021.