Answer Financial launches digital homeowners insurance comparison engine

Answer Financial, one of the largest personal lines insurance agencies in the U.S., announced today the expansion of its insurance comparison platform to include homeowners and condo insurance . The expansion enables shoppers to quickly compare rates and customize coverages from multiple homeowner insurers online, from a mobile-optimized experience. Answer represents a variety of the nation’s top-rated home insurance companies including Safeco, ASI and Arrowhead.

By simply entering a zip code and home address, Answer’s homeowners insurance comparison engine  instantly pre-populates its quoting sequence with property details gathered from publicly available records such as square footage and year built, transforming what used to be a time-consuming chore into an effortless shopping experience. Shoppers can choose from basic, standard or premium insurance plans, or design a custom policy for the exact coverages they want.

Home and condo owners living in all 50 states can now shop and compare insurance rates online. Shoppers who decide to purchase coverage may call at any time to do so over the phone with one of Answer’s licensed, US-based insurance advisors, who ensure the selected plan meets the protection needs of the customer and help them complete their purchase.

“Answer is a pioneer in using technology to simplify the way people shop for insurance,” said Darren Howard, Chief Marketing Officer for Answer Financial. “Our new homeowners comparison platform was specially designed to retrieve quotes quickly and conveniently online – from your desktop, tablet or phone.”

Partner companies are now able to offer homeowners insurance shopping as a complementary extension to their core products through partnership with Answer. Powered by Answer’s proprietary comparison technology, businesses can provide a seamless, co-branded insurance shopping experience from start to finish. Homeowner and auto insurance shoppers can compare rates and customer reviews from among the 20+ insurers on Answer’s platform.