Answer Financial befriends LendingTree to launch a co-branded insurance portal

On the subject of ‘if you have an audience, why not sell insurance?’ Allstate-backed Answer Financial has collaborated with LendingTree to launch an insurance aggregator site. In reality, LendingTree is re-directing users interested in home insurance to a co-branded Answer Financial site. Have a look.

The only thing left to say after 4 unsuccessful attempts to get a quote via the site is, ‘it’s not me, it’s you.’

Note: Answer Financial is a licensed agency that sells policies directly to consumers through its comparison platform.