AmTrust files trademark for Canopy+

AmTrust Financial  has filed a U.S. trademark application for CANOPY+, signaling a broader push into modern renters insurance distribution and software. The application, submitted on December 5, 2025, covers both insurance services and software functionality, including renters underwriting, policy quoting, administration, and digital claims processing.

Canopy+ is positioned as a streamlined enrollment and claims platform for individual renters, group renters, and tenant legal liability programs. The service is offered through Cross Channel Insurance Services, LLC – Canopy Series , and provides property managers and renters with digital tools for policy issuance, coverage customization, and support.

The trademark description outlines a dual offering: traditional insurance services (consultancy, administration, brokerage, underwriting) and non-downloadable software for agents and direct operations, including quoting engines and automated due-diligence workflows for underwriting. The mark features the word “canopy+” beneath an inverted “V” design, and lists a first use date of September 1, 2025.

Bottom Line: In May, Allstate’s CEO said the company should be growing faster in renters — and AmTrust appears to share that view.