Amica to become new jersey patch partner for 18-time champion Boston Celtics

Amica Insurance , the oldest mutual auto insurer in the US and the Celtics are launching a multi-year partnership. Amica will be “The Exclusive Auto, Home, and Life Insurance Partner of the Boston Celtics,” with its logo featured on the front of all Celtics jerseys starting in the 2024-25 season.

“As an organization proudly headquartered here in New England, we’re thrilled to link the Amica brand to the Boston Celtics, one of the most iconic and successful organizations in sports history. Our organizations share common values and are committed to being a positive force for good in the communities we call home. We’re looking forward to building on the excitement of today’s announcement in our ongoing efforts with both the team and the Boston Celtics Shamrock Foundation. Our goal is to leverage this partnership to make a real impact in New England. We want more young people to receive a high-quality educational foundation that they can build on so they’re ready when future opportunities come their way.” – Amica President and CEO Ted Shallcross.

“We’re pleased that Amica, an outstanding company with deep roots in New England, is becoming a part of the Celtics family. We both have long and storied traditions built on hard work and dedication, and we’re excited to see where this partnership takes us.”  – Ted Dalton, Chief Partnership Officer of the Boston Celtics.

Through this new partnership, the Amica Companies Foundation will support the Boston Celtics Shamrock Foundation’s effort to improve access to high-quality early childhood education in underserved communities across New England. Additional information about planned initiatives will be shared in the coming months.

Boston Celtics jerseys with the Amica patch will be available online at Celtics.com/shop and in stores, including the Boston ProShop at TD Garden, beginning in the early fall.