Amica introduces new brand

Judging by its web presence, Amica Insurance has a new look.

Before:

Now:

The company further shared the following message:

“We’re excited to unveil Amica’s refreshed brand , which will be rolled out on our website, mobile app and other customer communications over the next several months.

While the logo is new, our focus remains the same: providing world-class service, maintaining our long-term stability and putting you at the center of all we do. You can learn more about our brand refresh in the video below. And, as always, thank you for placing your trust in us.”

Founded in 1907, the Lincoln, RI-based insurer offers home, marine, personal umbrella liability and life insurance products.