American Family Partners With AOL

AmFam is about to get a lot more creative in pushing its ‘dream fearlessly’ mantra. The regional insurer is partnering with AOL and Mindshare to create 360° videos that will potentially reach 500 million consumers. If you haven’t watched one yet, click here, scroll, scroll, scroll, click play, and move your mouse. Speaking of videos, here’s a fun fact: the Martin Agency, aka the one that makes Geico stand out, said its data showed that 94% of its video ads on Facebook were viewed in silence. Yep, videos that autoplay in silence is a ‘thing’ but only because tailoring videos to fit Facebook is a bigger ‘thing’.