American Family to launch “Designed to Last” on Hulu

American Family Insurance is launching Designed To Last, a four-episode branded reality competition series streaming on Hulu starting May 5.

The series brings together architects, engineers, and inventors to design homes that can withstand environmental risks including wind, water, snow and ice, and fire. Hosted by Maria Menounos, three teams compete in timed build challenges, modifying tiny homes to endure real-world conditions. The winning team receives a $100,000 grant.

The series is produced with Disney Advertising and will be available to stream on Hulu.

“Through our collaboration with Disney Advertising we’re able to meet audiences where they are, highlighting the importance of proactive protection and inspiring people to safeguard what matters most. At American Family Insurance, our mission is to inspire, protect, and restore dreams — and the “Designed To Last” series brings that commitment to life by recognizing the home is where dreams begin.” – Sherina Smith, chief marketing officer at American Family Insurance.

“The next evolution of brand storytelling is about delivering value, not just visibility. Together with American Family Insurance, ‘Designed To Last’ builds a story that combines compelling entertainment with practical insights to deliver experience more relevant, more useful, and ultimately more impactful for audiences.” – John Campbell, SVP, entertainment and streaming solutions at Disney Advertising.

“Designed To Last” is where creativity meets consequence. These teams aren’t just designing beautiful spaces—they’re fighting to prove their ideas can survive anything, with Eric Eremita and Wendell Holland holding them to the highest standard.” – host Maria Menounos.