Allstate expands college sports sponsorship with ACC deal
Allstate and the Atlantic Coast Conference announced a multiyear sponsorship agreement that names Allstate the Official Insurance Sponsor of the ACC and ACC Network.
As part of the deal, Allstate becomes the title sponsor of the ACC Women’s Softball Championship and ACC Men’s Lacrosse Championship, marking the first entitlement sponsorship for both events. The insurer will also sponsor ACC championship events, fund student-athlete scholarships through its Good Hands Field Goal Nets program, and feature student-athletes through ACC Network broadcasts and storytelling initiatives.
The sponsorship was developed with Disney Advertising and includes integrated marketing and media support across ACC Network platforms.
“College athletics is about opportunity, teamwork and leadership, and this relationship reflects those values. We’re proud to expand our relationship with Allstate, and appreciate Disney and ESPN, as we collectively bring new visibility and resources to our championships and student-athletes across the ACC.” – Jim Phillips, Ph.D., ACC Commissioner.
“Allstate believes every student-athlete deserves to be seen, supported and celebrated. The relationship with the ACC allows us to elevate women’s and men’s sports across the conference and invest in young people who are leading on their campuses and in their communities.” – Elizabeth Brady, Allstate chief marketing, customer and communications officer.
“College athletics continue to deliver one of the most powerful environments for brands to connect with passionate, highly engaged fans, and this deal with Allstate brings that to life in a special way. Together with the ACC, we’re creating a fully integrated opportunity that spans live game action, championship moments and storytelling across our platforms, giving Allstate the scale, context and creative opportunities to show up in purposeful ways that resonate throughout the year.” – Danielle Brown, Disney Advertising senior vice president sports and streaming brand solutions.
