Ageas introduces ‘AgeSA’
At the start of 2021, Ageas acquired a 40% stake in Turkish life insurer and private pension provider AgeSA .
At an online press conference hosted by the company’s CEO and both partners in the joint venture, Sabanci Holding and Ageas, the company’s future ambitions were set out and the new name ‘AgeSA’ and brand identity were revealed. That identity aligns closely with Ageas’s purpose to be a ‘Supporter of your life’ and is based on two main elements: ‘solidarity’ and ‘goodness’.
“AgeSA’s purpose is to create goodness for its customers and society at large. The boomerang logo represents that customer promise: Every investment our customers make and every step they take with AgeSA should revert back to them in the form of goodness.” – As Firat Kuruca, AgeSA’s CEO.
“With the launch of the new name AgeSA, we are now really ready to kick off this new partnership. Building on the strong market position of AgeSA, its sustainable solid performance and a proven company culture, we look forward to adding our global insurance expertise, turning this venture into a long-term success for both AgeSA and Ageas.” – Hans De Cuyper, Ageas CEO.
“From the perspective of Sabancı Holding, Ageas is our partner, in whose experience and power we have great confidence and with whom we are excited to join forces.” – Haluk Dinçer, Chairperson of the Board of Directors of AgeSA and Financial Group President of Sabancı Holding.
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Underwritten by Ageas, the policy allows young drivers to pay for an initial package of 500 miles from £195, arranging an automatic top-up of 100 to 500 miles when they have 50 miles remaining, with the top-up costing less the safer the policyholder drives. Drivers can keep a track of what has been used on their app and earn a No Claims Discount for every year they remain claim free.