Aflac expands partnership with Empathy

Aflac is expanding its partnership with Empathy, a startup offering legacy planning as well as services for people dealing with loss.

Effective July 1, Empathy LifeVault, a digital platform for legacy planning, will be available at no additional cost to some new and existing group term life insurance certificate holders covered by Aflac.

LifeVault streamlines the creation and management of essential documents, enabling users to safeguard their health care, finances and wishes.

“The time to plan for inevitabilities in life is before they happen, and that includes the final wishes of individuals facing end of life challenges. End of life is a reality that people are often uncomfortable discussing, which is why Aflac wants to help ease and dignify this process. We believe adding LifeVault to our portfolio, which provides grief support and enables members to plan for the future with greater confidence so that families will be better protected financially and emotionally, will help provide peace of mind for our members and their families when a loved one has passed.” – Aflac Senior Vice President, Life, Absence and Disability Solutions, Scott A. Beeman.

“From day one, Empathy was built to work hand in hand with financial institutions and life insurance carriers, as a trusted partner that helps these industries evolve to better serve families during their time of need. We believe that the most meaningful way to transform how people prepare for and experience loss is by embedding compassionate, intuitive technology within the institutions they already rely on. Aflac’s decision to partner with Empathy, and now to integrate LifeVault, underscores the success of this vision, expanding access while reinforcing the critical role insurers and financial institutions play in shaping a more prepared, supported future for families everywhere.” – Ron Gura, Co-Founder and CEO of Empathy.