AdvantEdge Analytics rebrands to AdvantEdge Digital

On April 1st, CUNA Mutual Group filed an image trademark for AdvantEdge Digital (see here). “The mark consists of a fanciful image representing the letter A in blue and a fanciful image representing the letter D in gold.”

The filing followed an announcement that AdvantEdge Analytics has rebranded to AdvantEdge Digital and is now offering a suite of software as a service (SaaS) solutions to the credit union industry such as data and analytics solutions and a newly created consumer-centric digital lending solution.

The digital lending solution includes automated document upload, and provides a dashboard to clarify loan status, and integrate cross-sell opportunities. “Through features like the Loan Simulator, the digital lending solution demystifies the lending process for members and provides simple, step-by-step guidance and real-time responsiveness.

Partners include Florida-based 121 Financial Credit Union which reported that the average time for online users to sign up for a 121 Financial membership had been cut in half – from 12 to 6 minutes, and the average loan application abandonment rate dropped by nearly 20% points following a pilot with AdvantEdge Digital.

Neighborhood Credit Union of Dallas, Texas, also plans to integrate Advantage Digital’s lending solution into its omnichannel delivery strategy in the second half of the year.

“The individuals we serve rely heavily on smartphones for meeting their day-to-day needs. It’s mission-critical for Neighborhood Credit Union to provide adaptive, frictionless online and mobile experiences to members and prospects. A welcoming first impression is just as important in a digital channel as it is in person.” – Carolyn Jordan, senior vice president of remote services and member development.