Admiral launches connected car telematics product

Admiral Group, in partnership with Ford Smart Mobility and telematics provider Redtail Telematics, has launched Admiral Live, a connected car offering that enables Ford vehicle owners with eligible vehicles to share driving data collected directly from their car.

The product allows customers to authorize data sharing by adding their vehicle onto their FordPass app and enabling data sharing on their in-vehicle screen.

“At Admiral, we’re always striving for better for our customers, using innovation to offer new products and solutions to improve our customer experience. Admiral Live is an exciting addition to our product range and we will continue to work with Ford and Redtail to develop the offering further.” – Mark Gabriel, Admiral’s motor products director.

“I’m really excited to work with Admiral and Redtail to harness the power of connected vehicle data in order to deliver insurance benefits to our Ford owners. By offering customers the option of sharing their vehicle data we are able to better understand driving behaviors and ultimately make the insurance experience much more tailored and cost-effective for our customers. We want to continue to demonstrate how through connectivity we can help improve the ownership experience.” – Graeme Stevens, B2B data products manager at Ford of Europe.