Aditya Birla Sun Life Insurance Launches DISHA 2.0

On August 23, Aditya Birla Sun Life Insurance (ABSLI) announced the launch of an upgraded version of DISHA; its AI enabled chat platform that’s available 24/7 to provide any information or service related to its life and health insurance offerings. DISHA 2.0 can provide information on plans, generate quotes and offer customer service for requests such as updating a customer profile (phone, address, email etc.), obtain tax certificate, understand coverage and more.

To strengthen security and enhance customer convenience, customers instead of entering their credentials can now easily login through OTP based verification on their registered mobile number.

“Customer convenience is a key pivot of our strategy and digitalization offers tremendous opportunities to improve how the customers interact with the life insurance category . AI-based Chatbots have become a crucial component in offering customer assistance most conveniently. Our upgraded ChatBot – when compared to traditional methods like calls, branch visits, emails etc. – stands out regarding its convenience and superior customer experience. Dynamic, interactive, secure, hassle-free, available 24/7 as its name stands for, DISHA 2.0 will give a personalized and real-time solution to customer queries.” – Mr. Pankaj Razdan, MD & CEO, Aditya Birla Sun Life Insurance.

The chatbot can additionally act as a branch locator while answering queries related to a nominee, premium frequency change, policy documents, revival requirements, claims etc. Customers can access DISHA by visiting ABSLI’s website and click on “DISHA Helps” icon at the bottom left corner to enjoy a host of customer service features. One can also access DISHA in Facebook messenger by searching abclifeinsurance on Facebook and send a message to chat with DISHA.

Bottom Line: Singapore Life comes to mind.