Acrisure rebrands Sutton Winson as Acrisure UK Broking Limited

Acrisure has renamed Sutton Winson to Acrisure UK Broking Limited, marking the first of its nine UK retail brokers to adopt the Acrisure brand. The move is part of a broader UK integration strategy, following three years of rapid expansion that included acquiring nine brokers, three MGAs, and a network.

The rebrand is accompanied by a new dedicated website — acrisure.co.uk — and signals the next phase of consolidation for Acrisure’s UK retail broking operations. Other firms in the group are expected to follow suit throughout 2025.

Acrisure’s UK operations span the North, Midlands, South, and Scotland, and are led by regional platforms like the one headed by Sally Swann in the South. The group’s international headquarters recently relocated to a new London office, housing its retail, reinsurance, and wholesale divisions.

The announcement follows Acrisure’s ongoing brand-building efforts in the UK, including its sponsorship of Nottinghamshire County Cricket Club and the naming rights to the Fox Road stand at Trent Bridge, now called the Acrisure Stand.